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Case Study: SBLI

Rewarding referrals...


SBLI recognized that the best way to grow its business was through employee referrals but they had neither an idea for gifts nor communications and distribution strategies in place.


SBLI turned to CMS for recommendations on how best to tap this valuable resource and encourage recognizable behaviors for assisting in corporate growth. CMS designed and implemented a employee referral recognition program which rewarded employees by providing them with access to high-end promotional items in return for qualified sales leads. The referral site was point based and was comprised of 4 gift levels, 24 products ranging in price from $25.00 to $350.00.

The program was originally designed to service 250 internal SBLI employees but before it was even launched, it was enhanced to reach thousands of external SBLI business partners such as accountants and independent financial advisors, who can all now take full advantage of this resource.

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