Going global...
Challenge:
Dell's orders for marketing support material were handled manually through an
online competitor that offered only a "canned" non-customizable ecommerce site
with no automated inventory or activity reporting capabilities. Beyond not
having a custom- solution, now Dell was expanding globally and would require
customs expertise as well. The operation of the site required 2 dedicated
employees within Dell to administer the program and would likely soon require
more.
Solution:
CMS was introduced to Dell by the customs and logistics consultant that had
worked with CMS on behalf of the MetLife program. CMS presented an extremely
customized, highly flexible solution with a focus on streamlining the
administrative and reporting capabilities. The site was designed with a
proprietary logon and order approval features as well as account history and
order editing capabilities.
Success!
The Dell site services 35 field reps, corporate and external marketing
departments and supports over 150 Dell seminar and tradeshow events around
the world.
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